Bliss Key Brand Development

Bliss Key: creative, professional, insightful, innovative, feminine energy, inter-textual, inclusive, boutique, affordable, current, sassy, fun, lateral, intuitive, nurturing, adaptable, sensitive, inspirational, unique.

The Bliss Key brand acts as a metaphor for unlocking the potential for achieving the most desired organisational environment

through effective communication practice. 

The visual image is constructed of various contrasting and complementary elements. The text is feminine and ethereal, while at the same time, stylish and professional. Behind the text are symbols that are both personally significant and relevant to the concept of finding ‘bliss’ (feather, swirls and butterfly). The gold key provides the causal link between the setting of goals and finding the right methods for achieving them – it suggests the link between effective communication practice and organisational success. 

Underpinning the whole image is a wallpaper of Fleur de Lies which acts as a traditional foundational structure. Steeped in history

this element implies that although progressive and fun, the consultancy is structured and grounded in traditional professional values.

The colour palette is taupe/brown and duck egg blue on white with gold accents providing visual appeal in an understated way, but allowing for good contrast in monochrome and full colour. The colours are symbolic of the earth and ocean, once again personally significant.

In sincere appreciation and in complete awe of the creative talents of Lana Dorman Designs for capturing beautifully this visual

essence of Bliss!